ABIE
The Advisory Board Interrogation Engine
Unlock the full potential of your Ad Boards.Â
Solving Your Ad Board Challenges
How can I generate a report from an Ad Board transcript on a topic that interests me - without paying an Agency to do it?
How can we get the knowledge from our Ad Boards into the hands of everyone in the organization who needs it?
How do we bring all our Ad Board knowledge into one central content lake which we can then analyse any way we want?
If your organization is grappling with these questions, then ABIE is the answer!
What is ABIE?
ABIE is an entirely AI-led workflow engine built exclusively to work with pharma Advisory Board content and to help you get the most out of your Ad Board investments. ABIE enables you to:
Assimilate your Ad Board content into a centralized digital hub.
Access and generate customizable reports from Ad Board outputs.
Interrogate and analyze Ad Boards using advanced query capabilities.
Explore Ad Board proceedings from multiple angles for tailored insights.
Visualize and share key findings easily across teams and departments.
Transform Ad Board outputs into a dynamic knowledge base.
The Traditional Ad Board Journey
The ABIE Ad Board Journey
Because ABIE is purpose-built for Advisory Board content, things are very different…
ABIE is an entirely AI-led workflow engine built exclusively to work with pharma Advisory Board content and to help you get the most out of your Ad Board investments.
How Can ABIE Help?
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Use Ad Board transcripts to find answers, as you would with any other data source
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Generate a custom report using data from multiple Ad Boards analyzed together
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Identify themes/trends which span across multiple Ad Boards
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Utilise all your Ad Board content to explore a topic of interest
Is ABIE trying to replace your Agency or your experienced medical writer?
Yes… and no!
What ABIE can help you with
ABIE uses the massive potential and power of AI to help you analyse Ad Board content.
- ABIE reads, ingests, and even learns from your Ad Board content
- It can help you explore, interrogate and extract knowledge for your Ad Board content – at will, in real-time, any time
What you'll keep doing
ABIE isn't there to replace the humans in your team, or the knowledge they have.
- It won't know your strategy, your focus for the next quarter, or what’s most important to your brand right now
- It’s designed to work with you to help you get the most out of your Ad Board investment
ABIE was built by humans (well, mostly!) to help you do more — for less. It’s sole purpose is to enable you to get much more value from your Ad Boards than you do now..
Is ABIE just a glorified chatbot?
We wish it were that easy!
But don’t just take our word for it. If you have a secure ‘walled garden’ version of ChatGPT or similar, try this simple experiment: upload an Ad Board and ask it some difficult questions.
You’ll see the problems as soon as you start reading the answers!
ABIE is unique. It helps you get the answers you're looking for:
It doesn't just "generate a summary", it guides you through the entire process of creating and generating a report.
It even uses AI to help you craft the topics you want to include in your report.
It also knows how much content there is on specific topics, saving you the annoyance of trying to create a report on something mentioned just once in an Ad Board.
Is ABIE a standalone product?
As a standalone product
Implement ABIE as a standalone platform, specific to the needs and workflow of your organization. Â
As a white label solution
If you already have your own self-built internal AI platform, we can integrate ABIE as a seamless white label solution.Â
As part of your AI wrapper
Add ABIE to the AI wrapper you currently use to access and interrogate the Ad Board content you already ingest and store in your data lake.
As part of our existing platforms
Add ABIE as a plug-in to any of our existing solutions or use our AI Medical Toolkit to add to any custom platform we have created for you.Â
Either way, security comes as standard
Compliance, data security, and firewalls are built into everything we do. Whichever implementation route you choose, we’ll happily spend hours talking to your IT and compliance teams about this — because it’s important!
What does implementation involve?
Your organization is unique. Therefore, ABIE will need to:
Understand how your Ad Board transcripts and outputs are created, formatted, stored, and referenced
Understand the vocabulary that’s unique to your organization, including the acronyms and concepts not in the public domain
Sanitize your transcripts so that it can read and understand what your Ad Board participants are talking about
Who Are We?

The world’s largest, most awarded creative agency with 30,000 employees​

10,000 technologists in 30 countries, leveraging data and technology to transform business operations​

A full-service healthcare communications network building connected brands​
So you can be confident in our capabilities and our long-term existence!​
VML is a WPP company (LSE: WPP; NYSE: WPP)