Ad Board Interrogation Engine
Unlock the full potential of your Ad Board investments with AI-powered insights.
Solving Your Ad Board Challenges
Are you asking any of these questions?
Generate Reports Without Agencies
"How can I generate a report from an Ad Board transcript on a topic that interests me - without paying an Agency to do it?"
Knowledge Distribution
"How can we get the knowledge from our Ad Boards into the hands of everyone in the organization who needs or wants it?"
Maximize Investment
"How do we maximize the significant time & money investment we make in our Ad Boards?"
If you're asking any of these questions, you've found the answer!
These are the things that cause our customers pain — which is why they asked us to build ABIE.
What is ABIE?
AB is an AI-led platform that gives you the power to:
- Generate reports from ad board transcripts and outputs, any time
- Assimilate your ad board content into your content data lake
- Interrogate ad boards as you would any other data source
- Choose your own angle to explore ad board proceedings
- Transform historic ad board outputs into a dynamic knowledge base
How Can ABIE Help?
The Typical Ad Board Journey
You can change this!
There’s so much you can improve in this process to maximize the value of every ad board, for everyone in your organization.
With ABIE, everyone can:
Is ABIE trying to replace your Agency or your experienced medical writer?
Yes… and no!
What ABIE can help you with
ABIE uses the massive potential and power of AI to help you analyse ad board content.
- Read an ad board transcript and automatically triangulate it with insights from other data (e.g. field medical insights, medical information, congress proceedings, etc)
- Look at all your ad board content together to help you answer a KIQ almost instantly
What you'll keep doing
ABIE isn't there to replace the humans in your team, but to help you exploit your ad boards more than you do now.
- ABIE doesn't know the things a member of your (human) team knows — the things they have in the back of their mind when they read a transcript.
- It won't know your strategy, it won't know what focus for the next quarter, or which issues most important to your brand right now
ABIE was built by humans (well, mostly!) to help you do more — for less. It’s there to help you get much more value from your ad boards than you do now.
Is ABIE just a glorified chatbot?
But don’t just take our word for it. If you have a secure ‘walled garden’ version of ChatGPT or similar, try this simple experiment: upload an ad board and ask it some difficult questions.
You’ll see the problems as soon as you start reading the answers!
- It doesn't just "generate a summary", it guides you through the entire process of creating and generating a report
- It even uses AI to help you craft the topics you want to include in your report
- It also knows how much content there is on specific topics, saving you the annoyance of trying to create a report on something mentioned just once in an ad board
Is ABIE a standalone product?
As a standalone product
Implement ABIE as a standalone platform, specific to your organisation. You can upload ad board content yourself, or we can create a data assimilation pathway for you.
As a white label solution
If you already have your own, self-built internal AI platform, we can integrate ABIE as a white label solution. It’ll be an additional function your users can access within your own platform.
As part of your AI wrapper
Add ABIE to the AI wrapper you currently use to access and interrogate the ad board content you already ingest and store in your data lake.
As part of our existing platforms
Add ABIE as a plug-in to our X-Fly insights management solution or to any custom platform that we have created for you using our AI Medical Toolkit.
Either way, security comes as standard
Compliance, data security, and firewalls are built into everything we do. So whichever implementation route you choose, we’ll happily spend hours talking to your IT and compliance teams about this — because it’s important!
What does implementation involve?
Understand how your ad board transcripts and outputs are created, formatted, stored, and referenced
Understand the vocabulary that’s unique to your organisation, including the acronyms and concepts not in the public domain
Sanitise your transcripts so that it can read and understand perfectly what your ad board participants are talking about
Having implemented AI-led products with our customers many times over, we know the challenges and, more importantly, we know exactly how to solve them.
Who is VML?
VML Enterprise Solutions are the trusted technology partner to many of the world’s leading companies. We excel at using technology, data, and AI solutions to help transform organizations and address their complex business challenges.
Backed by a global team of over 9,000 people across 40+ offices and local markets, our commitment to pharmaceutical and healthcare organizations spans over a decade, with dedicated teams who do nothing but build for pharma — all day, every day.
Can I see a Demo?
We'd love you to.
Because the best way for you to judge whether ABIE can…
….is by seeing ABIE in action yourself.
