Beyond the Data: Unlocking Hidden Insights with AI
Integrating data from multiple sources to create your content lake, and then putting an AI wrapper around it to give you awesome insights and capabilities – no you’re not dreaming, we can do it right now!
Any Data, Any Source
Unlock Hidden Insights From All Your Data
When you think of “insights”, it’s typically those collected from the field that first come to mind. But your advisory board transcripts, medical information requests, CRM notes – they all contain insights!
And we can bring them all into play!
Everything from Everywhere
But “all your data” doesn’t just mean your internal proprietary data. What about the content that you subscribe to on a paid–for basis as an organization? And how about public data, whether that be PubMed, ASCO congress abstracts, or Social chatter?
Bring all of these into play!
Wrap It All Up
Assimilate all your data sources, create your curated content lake, and then set an AI-led analytics wrapper that sits above and around your content data lake.
The result: Allow any team, region, or function to slice & dice the data any way they want to see things like never before. i.e. make the dream a reality!
Something for Everyone
For example, your Med Info team will want to look at things a specific way and answer questions specific to their world – no problem! Whereas Field Medicine has different strategic priorities and wants to know insights specific to those – no problem!
Medical Affairs
Field Medicine
Med Information
Sci Comms
Commercial
R&D
Trials
Bring on the AI Magic
You won’t get any rhetoric from us about “How AI will transform the future” yada yada, just real use-cases of what we can do for you across all your data sets…
Field Medicine
Analyze insights from the past week and automatically generate the 'key themes' that are coming through from those insights, showing new themes and trends over time.
Medical Affairs
Generate your monthly report comprising the same 10 questions you want to answer every time, based on all the 'insights' from the previous month – with a single click.
Medical Information
Analyze Med Info requests in real-time and identify new signals, trends, highlights, and conduct voice-of-customer segmentation by need, query, and request type.
Advisory Board
Generate a report, based specifically on the subjects and topics that interest you, from an Ad Board transcript(s) anytime you want without the need for external agency involvement
Data Analytics
Create machine-generated clusters of all your data driven solely by what the machine thinks is the best way to categorize and collate your data, giving you completely new viewpoints.
HCP Engagement
Generate an 'HCP profile' driven only by data specific to your organizational interactions with that HCP e.g. past conversations, MSL notes, congress interactions, Ad Board comments.
Medical Affairs Reporting
Answer a KIQ by analyzing all available data and extracting statements that support your KIQ, while also suggesting new potential 'questions' adjacent to the original KIQ.
MLR Review
Automatically compare your content against a claims library to flag issues, transgressions, and potential risks, reducing manual review time and increasing process efficiency.
Scientific/Medical Communications
Generate fully referenced scientific content with an end-to-end process based on your topics, phrases, or ideas – all driven by a referenced database of messages, papers, and claims.
Competitive Intelligence
Analyze congress abstracts at the point of release to instantly identify the scientific messaging, claims and the evidence/data points used by each competitor.
Challenges (aka “Opportunities!)
With significant experience of all this, we know that the challenges of ensuring a live, curated, content lake that’s ready for AI-led analysis are many.
But more importantly, we know exactly how to help and solve these challenges to ensure that you can maximize the value of AI on all your data.
Getting it Done
As a standalone product
Implement our capabilities as a standalone platform, specific to your organisation. We know how to do it, because we do it every day.
As a white label solution
If you already have your own, self-built internal AI platform, we can integrate our capabilities as a white label solution. Additional functions your users can access within your own platform.
As part of our existing platforms
Add our AI capabilities to any of our existing Med Affairs SaaS solutions using our AI Medical Toolkit.
Proof-of-Concept
All our customers start with a PoC. They give us a dataset, and say "Ok, now make my dreams happen!"
A PoC ensures that, right from the start, you can see exactly what value we bring and whether it matches up with what your internal users need and want.
The dataset can be a mix of anything – field insights, MedInfo, Ad board transcripts, congress observations, etc.
Typically, it takes us just a few weeks to build a secure customer environment which you can then use to assess the effectiveness, accuracy, and value of AI on your own data.
Who Are We?
The world’s largest, most awarded creative agency with 30,000 employees
10,000 technologists in 30 countries, leveraging data and technology to transform business operations
A full-service healthcare communications network building connected brands
So yeah, you can be confident in our capabilities and our long-term existence!
VML is a WPP company (LSE: WPP; NYSE: WPP)
