You love insights,
we love insights!

We get it, you love the insights your teams bring back from their customer conversations!

And rightly so! Afterall, insights: 

Are the voice of your customer, delivered direct to you

Can help you guide, refine, and execute your strategy

Often tell you things that you never knew before 

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How X-Fly can help? @ss

You need an insights platform that covers every single step of your insights process - capture, label, categorise, prioritise, analyse, report, and even managing the actions?
When we say a “complete customer insights management platform”, we genuinely mean it! X-Fly can help with every single step of your insights process.
You already have an insights strategic framework in place that involves setting objectives, KITs, KIQs, channels etc., and you need something to manage the entire process?
Getting a good strategic framework is always the first and essential step. But once it’s in place, what then? X-Fly can help you implement every part of it.
You want to communicate and show off the amazing value of insights to everyone in your organisation, not just the people bringing them in?
The true beauty of insights is that they can support virtually every function and team in your organisation. And so, X-Fly enables every function and team to extract value from the insights that matter most to them, from one single portal.
You want to go beyond field medicine and capture insights from every potential HCP interaction?
Field Medicine is just the start! What if you could identify and then integrate insights from med info, advisory board transcripts, congress interactions, and every other source? With X-Fly, you absolutely can.
You’ve got the capture process working well, but analytics and reporting still painful because you have to export your insights and then conduct analysis on them?
Dedicated analytics and reporting capabilities, naturally powered by AI, available to you regardless of where your insights are captured from.
You have to use spreadsheets to collate your insights from multiple domains and then manually analyse them?
99 problems and analysing insights is actually one of them?! X-Fly can help you assimilate, integrate, and collate your insights ready for analysing to your heart's content.
You’d love to throw an enormous bucket of AI on your insights but you don’t have the time or resources to do so?
X-Fly has done it for you! Like spreading delicious butter across warm toast, we’ve applied AI across every part of the insights process within X-Fly.
You have a solid insights process in place and now want a take it a step further by expanding it in every direction?
Take your insights to the next level - in whichever direction you want to go! Additional capture capabilities, more teams, more analytics, more AI, more automated reporting templates - go where you want to with X-Fly.
The stakeholders involved in your insights process don’t always feel fully connected, maybe some even feel their insights just disappear into a black hole?
Not the best feeling in the world, we get it! That’s why X-Fly has several nice touches to keep everyone stakeholder connected into the insights process.
You want to create a better “insights-to-action” workflow to instantly create actions and link them to insights?
For many people, the actions that arise from your insights are what it’s all about! And with X-Fly you can link insights to actions, and vice versa, and then even track the progress of those actions. AI can even help you identify potential actions based on repeating patterns within your insights.
You’ve seen what other industries and start-ups are doing with AI and it looks phenomenal, why can’t you do the same with your insights?!
Errr, you absolutely can! And having done it many times, we are also clear with our customers that getting AI takes time and effort on their part. It may even involve changing how you currently do things, so that you can take full value from what AI has to offer.
You want an insights platform that’s configurable and customisable to meet the unique way that your organisation does things?
If you’ve already got a good way of doing things, then why should technology force you to do things their way?! With its infinite configuration customisation possibilities, X-Fly can adapt to your specific needs with no issues.

Insights, Insights, Everywhere!

More and more of our customers are capturing “insights” that are not necessarily coming from individual, CRM-recordable HCP interactions.

You’re at a Q&A in a symposium… ​

KOL says something super interesting…

And you immediately think…​

X-Fly Can Help You Capture Every Insight​

Ingest insights from any source, and we don’t just mean internal data - also include external public data sources (e.g. congress abstracts) and paid-for data sources (e.g. HCP profile data).​

Integrates seamlessly with CRM and other platforms - been doing this right from the very start! ​@ss

Enables users to directly input insights and observations through X-Fly into your insights data lake​

Allows anyone (with permissions) to capture insights, regardless of whether they have a CRM licence​

Allows every function to analyse insights and extract value relevant to their work, anytime, anywhere

Your Insights Deserve More Than Just CRM​...

Given the incredible value that insights can provide to your organisations, surely they deserve something better!​

“Yeah, you’ll just have to use our CRM for all your insights stuff even though CRM was designed for something completely different”​

...Because Your Insights Are Phenomenal​

Insights give you incredible knowledge about what your customers think​ They help confirm and also shape your entire strategy​ They can tell you where you should spend your money and resources​ Insights ultimately impact the success of your work

So should they really just be slotted into a few available fields within a CRM system?!​

“You’re right, what we really need is a dedicated Customer Insights Management solution– a CIM, not just our CRM”​

We love insights as much as you do

In fact, we love it so much that we built an entire enterprise level platform dedicated specifically to insights! ❤️

And over the years we’ve innovated on every single combination, permutation, and implementation of insights with our customers:​

✔️ Capture controls​

✔️ Data privacy controls​

✔️ Multi-language support​

✔️ Multi-country support​

✔️ Prompted insights​

✔️ Unprompted insights​

✔️ Surveys​

✔️ Non-text insights​

✔️ Dynamic categorisation​

✔️ Multi-level categorisation​

✔️ Team-specific labelling​

✔️ Medical objectives assignment​

Phew, that list is long, very long!​

What Makes X-Fly Unique​?

Does Everything​

Capture to Action​

Any ​source​

Any ​Function​

AI in Every ​Step​

Fully ​Scalable​

Built for Insights​

CIM not a CRM​

Who is VML?

VML Enterprise Solutions are the trusted technology partner to many of the world’s leading companies. We excel at using technology, data, and AI solutions to help transform organizations and address their complex business challenges. 

Comprising a global team of over 9,000 people across 40+ offices and local markets, our commitment to pharmaceutical and healthcare organizations spans over a decade, with dedicated teams who do nothing but build for pharma — all day, every day.

Let's Get Started​

Celebrate insights, show your love for them, and let X-Fly help you to make it a reality!​

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Click here to find out more about VML Enterprise Solutions