Med Info is a goldmine of insights.
Product experience, HCP needs, patient concerns, literature requests,institutional queries, caregiver feedback, and so much more.
And our dedicated Med Info AI platform can helpyou mine that gold like never before.
Med Info Insights Are Unique
Medical Information Insights represent the most important, pertinent,and strategically relevant knowledge from across all your different medinfo queries and interactions.
Insights not from KOLs but from grassroots stakeholders
Unprompted, unsolicited data about experience, needs, and concerns

Doctors, patients, pharmacists, caregivers, nurses, and more
From people who are actually using (or planning to) your therapies
Extract Medical Info Insights With Speed
“What are the key MI insights from last month?”
Read through all the MIRs, look at your performance and metrics dashboards, cross-reference a few things,and then start to write are port arranging things in some sort of sensible order.
Activate an “Identify Insights” wizard on our MI-specific AI platform.
Yes, it’s that powerful.
Because AI is not about the aggregation of data, it’s about the extraction
of insights.
The Value Of Med Info Insights
“The valuable contributions that MI can provide to other internal functions include sharing insights early in the drug/device development process, generating innovative scientific content, supporting external engagement initiatives such as Patient Support Programs, assisting at scientific conference booths, and providing scientific training to various teams within the organization.” [Source: Medical Information's Strategic Transformation”; Raines K & Pang LM, MAPS White Paper]
Now picture this scenario (a real case):
• Better HCP-directed comms on the recycling credentials of our product (esp compared to others)
• Recycling benefits & guidance for patients, caregivers/parents, pharmacists
• Initiate additional study/evaluation on the green credentials of our product
Our platform helps you find the insights that can help pretty much everyone in your organization on one way or another.
Who is VML?

The world’s largest, most awarded creative agency with 30,000 employees

10,000 technologists in 30 countries, leveraging data and technology to transform business operations

A full-service healthcare communications network building connected brands
So yeah, you can be confident in our capabilities and our long-term existence!
VML is a WPP company (LSE: WPP; NYSE: WPP)
Enhance The Value of Med Info
Difficulty identifying and sharing?
Share Med Info Insights rapidly, easily, and at scale
Reactive in your dissemination?
Proactively communicate important Med Info insights at will
Sharing just functional performance metrics?
Identify, extract,and share game-changing MI Insights in real-time