Med Info is a goldmine of insights.
Product experience, HCP needs, patient concerns, literature requests, institutional queries, caregiver feedback, and so much more.
And our dedicated Med Info AI platform can help you mine that gold like never before.
Med Info Insights Are Unique
Medical Information Insights represent the most important, pertinent, and strategically relevant knowledge from across all your different Med Info queries and interactions.
Insights not just from KOLs but also from grassroots stakeholders
Unprompted, unsolicited data about experience, needs, and concerns
Doctors, patients, pharmacists, caregivers, nurses, and more
From people who are actually using (or planning to) your therapies
Extract Medical Info Insights With Speed
“What are the key MI insights from last month?”
You could read through all the MIRs, look at your performance and metrics dashboards, cross-reference a few things, and then start to write a report arranging things in some sort of sensible order.
Activate an “Identify Insights” wizard on our MI-specific AI platform.
Yes, it’s that powerful.
Because AI is not about the aggregation of data, it’s about the extraction
of insights.
The Value Of Med Info Insights
“The valuable contributions that MI can provide to other internal functions include sharing insights early in the drug/device development process, generating innovative scientific content, supporting external engagement initiatives such as Patient Support Programs, assisting at
scientific conference booths, and providing scientific training to various teams within the organization.”
[Source: Medical Information's Strategic Transformation”; Raines K & Pang LM, MAPS White Paper]
Now picture this scenario (a real case):
Our platform helps you find the insights that can help pretty much everyone in your organization in one way or another.
Enhance The Value of Med Info
Difficulty identifying and
sharing?
Share Med Info Insights rapidly, easily, and at scale
Reactive in your
dissemination?
Proactively communicate important Med Info insights at will
Sharing just functional performance metrics?
Identify, extract,and share game-changing MI Insights in real-time
Custom reports taking time?
Quickly generate custom, AI-drive, insight-led reports tailored specifically for each function
Want to support every function?
Configure your hunt for Med Info insights that are most relevant for Medical Affairs, Commercial, and Safety teams
Need an extra depth of analysis?
Unearth the hidden stories your Med Info insights are trying to tell you - mine MI data for strategic insights
Transform Med Info into a strategic partner that benefits your entire organization, from early-stage R&D to full commercialization. Our AI platform helps you ensure that critical insights reach every function, enabling informed decisions across the organization.
Enhance Your ‘Signal Detection’ Capabilities
Insights not just from KOLs but also from grassroots stakeholders
An MIR that is so “off world” that it doesn’t fit into any of your existing categorization or classification taxonomies
Identify data that is potentially important but so faint that you can't quite see the full picture yet, but you become aware of it
Automatically group your MIR is into clusters to discover emerging new clusters that are not easily visible to the human eye
Something is trending up not just in volume but in proportion to what it should be based on history
This is what the new world of AI-led, real-time, signal detection for Med Info looks like.
Complement Your Current MI System
Our Med Info insights solution is NOT a Med Info management solution. We do not offer chat bots to support call centers, nor do we provide automated inquiry management. Our sole focus is…
Analytics
Your current MI dashboard will give you plenty of detail and how requests vary by different HCP types, patients, and caregivers. But what it probably can’t do is instantly identify connections, clusters, and similarities, amongst these different requests by submitter type. Because unlike our MI-specific AI toolkit, it’s not “reading” every request, ingesting and assimilating that knowledge, and intelligently searching for meaning and matches.
Depth
You already know that the originating institution of an HCP's Medical Information Request (MIR) matters. Are there patterns and trends that can be discovered? Do these observations relate to a deeper issue with a specific institution or HCP type that needs to be addressed sooner rather than later? How can you go about finding all this in real time?
Metrics
Your current MI platform provides a range of useful metrics and breakdowns on activity, performance, response times, sources, and key topics. Now, imagine a completely different type of reporting—one based on a well-trained, MI-specific AI engine that 'reads' every single request as soon as it arrives, finding patterns and meaning in that data.
Triangulate Your Med Info Insights
Triangulate Med Info signals with Field Medical insights, Safety/PV cases, Publications, and CRM notes to get the full picture and prioritize action
Instantly identify trends happening across countries and regions without the need for integrating multiple MI platforms or systems
Link Med Info insights to congress activity and literature requests to identify unmet needs in emerging topics
Use MI insights as the starting point for validating your strategy and see if the same things are being picked up in other channels
Who is VML?
The world’s largest, most awarded creative agency with 30,000 employees
10,000 technologists in 30 countries, leveraging data and technology to transform business operations
A full-service healthcare communications network building connected brands
So yeah, you can be confident in our capabilities and our long-term existence!
VML is a WPP company (LSE: WPP; NYSE: WPP)
