Unlocking OmniChannel Insights with AI
Integrate data from multimodal sources and harness the phenomenal power of omnichannel insights to drive your strategy and execution.
All Data, All Sources
Unlock Omnichannel Insights From Across All Your Data
When you think of “insights”, it’s typically those collected from the field that first come to mind. But every channel – advisory board transcripts, medical information requests, CRM notes – is a potential source of insights!
Enabling this allows you to extract true omnichannel insights from all sources!
Everything from Everywhere
‘Multimodal’ data doesn’t just mean your internal proprietary data. What about the content that you subscribe to on a paid–for basis as an organization e.g. HCP profiles, clinical trial info? And how about public data e.g. PubMed, ASCO congress abstracts, social chatter? Multimodal data is about bringing everything from everywhere into a single data lake ready to extract true omnichannel insights.
Wrap It Up With Powerful Analytics
Assimilate all your multimodal data sources, create your curated content lake, and then set a powerful, insights-dedicated, AI-led analytics wrapper that sits above and around your entire content lake.
The result: Allow any team, region, or function to slice & dice all your data any way they want, to enable them to see things like never before!
Something for Everyone
The power of omnichannel insights lies in allowing every team to gain benefit.
For example, your Med Info team may want to answer questions specific to their world, and then reference other non-Med Info insights to support their works – No problem! Field Medicine, with different strategic priorities, may want to find all insights from any source to validate their future strategy – no problem!
Medical Affairs
Field Medicine
Med Information
Sci Comms
Commercial
R&D
Trials
Bring on the AI Magic
You won’t get any rhetoric from us about “How AI will transform the future” yada yada, just real use-cases of how omnichannel insights extracted from multimodal data sources can transform your work…
Field Medicine
Analyze insights from the past week and automatically generate the 'key themes' that are coming through from those insights, showing new themes and trends over time.
Medical Affairs
Generate your monthly report comprising the same 10 questions you want to answer every time, based on all the 'insights' from the previous month – with a single click.
Medical Information
Analyze Med Info requests in real-time and identify new signals, trends, highlights, and conduct voice-of-customer segmentation by need, query, and request type.
Advisory Board
Generate a report, based specifically on the subjects and topics that interest you, from an Ad Board transcript(s) anytime you want without the need for external agency involvement
Data Analytics
Create machine-generated clusters of all your data driven solely by what the machine thinks is the best way to categorize and collate your data, giving you completely new viewpoints.
HCP Engagement
Generate an 'HCP profile' driven only by data specific to your organizational interactions with that HCP e.g. past conversations, MSL notes, congress interactions, Ad Board comments.
Medical Affairs Reporting
Answer a KIQ by analyzing all available data and extracting statements that support your KIQ, while also suggesting new potential 'questions' adjacent to the original KIQ.
MLR Review
Automatically compare your content against a claims library to flag issues, transgressions, and potential risks, reducing manual review time and increasing process efficiency.
Scientific/Medical Communications
Generate fully referenced scientific content with an end-to-end process based on your topics, phrases, or ideas – all driven by a referenced database of messages, papers, and claims.
Competitive Intelligence
Analyze congress abstracts at the point of release to instantly identify the scientific messaging, claims and the evidence/data points used by each competitor.
Overcoming the Challenges
With significant experience in this field, we know the challenges you may face in ensuring a live, curated, multimodal content lake that’s ready for AI-led analysis and omnichannel insight extraction.
And more importantly, we know exactly how to help and solve these challenges to ensure that you can maximize the value of AI on all your entire content lake.
Getting it Done
As a standalone product
We can implement all of this as a standalone platform, specific to your organization. Multimodal data assimilation, live content lake, AI analytics, front-end to extract omnichannel insights and see the stories hiding in your data. We know how to do it, because we do it every day.
As a white label solution
If you already have your own internal AI platform, we can integrate any or all of our capabilities as a white label solution. Additional functions integrate seamlessly into your ecosystem, which your users can access within your own platform with no break in service or workflow.
As part of our existing platforms
You can add our data assimilation, content lake, and AI capabilities to any of our existing Med Affairs SaaS solutions. Build on what you already have and grow it to a point where you can utilize the power of omnichannel insights for every team.
Proof-of-Concept
All our customers start with a PoC. They give us a dataset, and say "Ok, now do your magic!".
A PoC ensures that, right from the start, you can see exactly what value we bring and whether it matches up with what your internal users need and want.
Your multimodal dataset for the PoC can be a mix of anything – field insights, Med Info, Ad board transcripts, congress observations, etc.
Typically, it takes us just a few weeks to build a secure customer environment which you can then use to assess the effectiveness, accuracy, and value of AI on your own data.
We encourage multiple teams within your test group to then assess the outputs, to really feel the benefit of omnichannel insights in action.
Who Are We?
The world’s largest, most awarded creative agency with 30,000 employees
10,000 technologists in 30 countries, leveraging data and technology to transform business operations
A full-service healthcare communications network building connected brands
So yeah, you can be confident in our capabilities and our long-term existence!
VML is a WPP company (LSE: WPP; NYSE: WPP)
