More than just relationships, it’s about impact
You're at the critical intersection of medical expertise and commercial vision. Your organization’s success hinges on cultivating KOL relationships and translating their invaluable insights into tangible business advantages. And the challenges you face are plenty!
Fragmented Insights
Juggling notes, emails, and disparate systems could mean critical KOL insights get lost or aren’t easily shared and actioned.
Translating Talk into Tactics
How do you consistently convert nuanced KOL intel into actionable commercial strategies for product positioning, market access, and launch readiness?
Compliance Complexity
Ensuring every interaction and insight capture adheres to regulations without adding administrative burden.
Time vs. Strategy
Too much time spent on data entry and reporting, not enough on high-value, strategic insight extraction.
Proving Your Value
Demonstrating the direct impact of your strategic engagements on commercial outcomes.
Introducing X Fly #Commercial
Built on the world-class X-Fly platform specifically for the unique demands of Thought Leader Liaisons, X Fly #Commercial is a complete insights management platform that empowers you to capture, analyze, and leverage every piece of thought leader intelligence to fuel your commercial objectives.
Precision Insight Capture
Capture every KOL insight with dedicated features that allow you to document clinical feedback, strategic advice, market intel, and more, all with critical context
Contextual Enrichment
Use X Fly #Commercial to bring contextualize insights with sentiment & beliefs on unmet needs, treatment paradigms, competitive landscape, and early perceptions of new therapies
Rapid Analysis
Conduct rapid, real-time analysis, whenever you want, powered with AI to help you unearth the hidden story quickly and easily
Instant Reporting
Generate custom reports with ease, configured to different stakeholders so they can get straight to the point and act on your insights
Team Collaboration
Collaborative features allow you to link insights to specific commercial strategies or campaigns, ensuring an environment where insights directly inform internal planning
Single Source
Every stakeholder can use X-Fly #Commercial to execute on their role when it comes to insight capture, analysis, or action
Unlock The Power of Your Insights
Integrate KOL Sentiment & Beliefs With Insights
For TLLs, understanding the true attitudes and underlying convictions of KOLs is the bedrock of effective advocacy. X Fly #Commercial empowers you to integrate insight capture & analysis with sentiment & belief tracking – seamlessly.
X Fly #Commercial's Toolkit for Sentiment & Beliefs
Advanced Sentiment Analysis
Leverage AI-driven analytics to automatically quantify sentiment trends and key topics
Structured & Qualitative Capture
Utilize built-in tools to code and categorize responses for rich, nuanced views
Dynamic Profiling
Integrate sentiment and belief data directly into your KOL profile, creating a 360-degree view of each thought leader's evolving attitudes & beliefs
Network Effect
Automated aggregator functions allow sentiment collected by all TLLs to be seen holistically, ensuring a true understanding across your entire team
Everything For Everyone
Manage
X-Fly #Commercial is a complete end-to-end platform that does everything across the entire insights process – capture, ingest, tag, label, prioritize, escalate, analyze, report, share, communicate, action.
Comply
With a “zero-risk” objective at its core, X-Fly #Commercial is designed to support every possible regulatory, data privacy, and compliance requirement in every situation. User permissions, firewalls, insight review, audit trails, and much more – all built in from day one.
Connect
With dedicated functions, tools, and dashboards, X-Fly #Commercial keeps all stakeholders connected, engaged, and tightly coupled. Whatever your rolein the insights process, you’ll use the same X-Fly platform as everyone else and be part of one integrated whole.
Collaborate
Secure, role-based dashboards and workspaces allow everyone in your team to share, discuss, and collaborate on capturing, reporting and analyzing insights – the way they want to
Action
What’s the point of capturing amazing insights if they cannot be actioned appropriately? X-Fly #Commercial has several features and functions to support the ‘action’ workflow – from linking insights with potential actions to tracking the implementation of those actions, X-Fly allows you to manage the entire action workflow with ease and transparency.
The X Fly #Commercial Difference
Unlike generic survey platforms or your CRM, X Fly #Commercial is engineered specifically for the TLL. We understand your unique blend of commercial drive, scientific acumen, and relationship mastery.
X-Fly #Commercial gives you all the tools you need to capture insights, contextualize with sentiment, amplify their impact, and deliver commercial success.
Who Are We?
The world’s largest, most awarded creative agency with 30,000 employees
10,000 technologists in 30 countries, leveraging data and technology to transform business operations
A full-service healthcare communications network building connected brands
So you can be confident in our capabilities and our long-term existence!
VML is a WPP company (LSE: WPP; NYSE: WPP)
