INSIGHTS MANAGEMENT PLATFORM
Comparing X-Fly and Within3?
If you’re evaluating insights management platforms, X-Fly is designed for teams that need more than basic insight capture. X-Fly supports the full workflow from capture and tagging to analysis, reporting, sharing, escalation, and action in one connected platform.
PLATFORM COMPARISON
Why teams choose X-Fly over others?
X-Fly delivers a more complete, modern, and configurable insights management experience from day one.
Capability
X-Fly
End-to-end insights workflow
Modular deployment
AI-assisted analysis & tagging
Action tracking & escalation
High configurability
Pharma-grade compliance controls
Integration flexibility
Enterprise scale
THE CHALLENGE
Medical Affairs Need a Connected View of Insights
Medical Affairs teams operate in a fragmented landscape. Insights come from everywhere – field interactions, congresses, Med Info, advisory boards, publications – but they’re scattered across systems, email chains, and spreadsheets.
Fragmented Insights
Ingest insights from field interactions, congresses, advisory boards, Med Info, publications, and social channels into one governed data lake. One source of truth for everyone.
Slow Insights-to-Action
Manual collation and PowerPoint reporting slow down decisions and dilute the impact Medical Affairs can have on strategy and execution.
Hard to Demonstrate Value
Proving Medical Affairs’ strategic value to cross-functional stakeholders is difficult without standardized, real-time analytics and impact dashboards.
The Challenge
Why Medical Affairs Needs Better Insights Management
Medical Affairs teams operate in a fragmented landscape. Insights come from everywhere – field interactions, congresses, Med Info, advisory boards, publications – but they’re scattered across systems, email chains, and spreadsheets.
Fragmented Insights
Ingest insights from field interactions, congresses, advisory boards, Med Info, publications, and social channels into one governed data lake. One source of truth for everyone.
Slow Insights-to-Action
Manual collation and PowerPoint reporting slow down decisions and dilute the impact Medical Affairs can have on strategy and execution.
Hard to Demonstrate Value
Proving Medical Affairs’ strategic value to cross-functional stakeholders is difficult without standardized, real-time analytics and impact dashboards.
STRATEGIC ALIGNMENT
Connecting Insights to Strategic Pillars
Integrated
X-Fly connects your strategy to the reality of the field. By capturing and structuring insights across field engagements, medical interactions and external activities, every input is aligned to your strategic priorities and objectives.
No more disconnect between what teams are hearing and what the organisation is trying to achieve.
Validated
Understand how your strategy is performing in the real world. X-Fly gives you clear visibility into which insights support your objectives, highlights signals that may challenge your current assumptions and shows how HCP perspectives align with your strategic goals.
Ensuring your strategy is continuously tested against real-world evidence.
Activated
Turn insight into coordinated strategic action. X-Fly connects insights to follow-up actions and cross-functional teams, ensuring field intelligence directly informs planning, prioritisation and execution across the organisation.
Because strategy only delivers value when it’s shaped by what’s actually happening.
Bringing it together
By linking insights to strategic priorities, validating them against real-world evidence and enabling action across teams, X-Fly ensures strategy is continuously informed, challenged and improved.
BUILT FOR COMPLEX TEAMS
Built for Complex, Global Medical Affairs Teams
Every aspect of X-Fly has been engineered around the realities of modern medical affairs operations. Here’s what makes X-Fly different.
Complete
X-Fly is a complete end-to-end platform that manages every step of the insights lifecycle: capture, ingest, tag, label, prioritize, escalate, analyze, report, share, communicate, and action. Modular design means you pick and choose exactly what you need.
Comprehensive
Single source of truth for all insights – everything from everywhere for everyone.
X-Fly consumes and standardizes data from all channels in one governed environment.
X-Fly consumes and standardizes data from all channels in one governed environment.
Connected
Dedicated functions, tools, and dashboards keep every stakeholder engaged. One integrated platform for everyone.
Intuitive
Fanatical focus on design and user experience. Clean, beautifully designed, easy-to-use. If Apple made an insights platform for Medical Affairs, this would be it.
FROM INTERACTION TO IMPACT
The X-Fly Workflow
01
Capture & Ingest
Pull insights from interactions, Med Info, advisory boards, congress notes, social channels, and literature into X-Fly.
02
Standardize & Enrich
Apply taxonomies, AI-assisted tagging, quality controls, and validation workflows to structure insights.
03
Analyze & Visualize
Surface themes, trends, sentiment, KIQs, and gaps through interactive dashboards and AI analytics.
04
Action & Demonstrate Value
Link insights to actions, track follow-up, measure impact on strategy, education, and patient outcomes.
VALUE FOR EVERY TEAM
X-Fly Value for Every Team
Medical Affairs Leaders
- ✓Consistent global insights framework across regions and indications
- ✓Clear line of sight from insights to strategy to medical plans
- ✓Real-time dashboards showing insights volume, themes, and action status
- ✓Proof of Medical Affairs’ strategic contribution
MSLs & Field Teams
- ✓Simple, intuitive capture tools designed for the field
- ✓Quick AI-powered tagging and triage
- ✓Feedback loops showing insights impact
- ✓Mobile-friendly capture capabilities
Insights & Analytics Teams
- ✓Unified data layer with standardized taxonomies
- ✓Powerful analytics tools and AI capabilities
- ✓Export and integration with existing BI tools
- ✓Custom dashboards and automated reporting
Compliance & Data Privacy
- ✓Configurable roles and permissions aligned to regulations
- ✓Automated sensitive term flagging and review workflows
- ✓Audit trails for full traceability
- ✓Regional customization for GDPR, HIPAA, and privacy standards
Where X-Fly Makes a Difference
Global Field Insights Standardization
Align MSLs and field medical teams across multiple regions and indications on how insights are captured, tagged, and escalated. One global standard with regional flexibility.
Advisory Board & Med Info Integration
Bring advisory board feedback, Med Info inquiries, and HCP conversations into one analytics environment. Triangulate insights across multiple touchpoints.
Congress Insights Capture & Reporting
Capture congress conversations and presentations. Detect emerging themes and KIQs in real-time. Auto-generate congress summary reports within 48 hours.
AI-Assisted Narrative & Reporting
Generate leadership-ready summaries, trend reports, and impact narratives automatically. Spend less time in PowerPoint, more time driving strategy.
400,000+
Insights Analyzed & Reported On
4500+
Teams Using X-Fly
80+
Countries Supported
WHY X-FLY IS BUILT TO LAST
Backed by VML - Part of WPP
X-Fly is backed by VML – part of WPP, the world’s largest and most awarded communications and technology company.
Global Creative & Tech Network
30,000+ employees across 100+ countries, with deep expertise in healthcare, pharma, and medical affairs.
10,000+ Technologists Worldwide
30 countries leveraging data and technology to transform business operations and drive innovation in healthcare.
Full-Service Healthcare Network
Proven expertise in medical affairs, commercial, market access, and patient programs.
Experience the most comprehensive, complete, and innovative Insights Management Platform there is.
Book your demo now and see for yourself exactly why.
VML is a WPP company (LSE: WPP; NYSE: WPP) — so you can be confident in our capabilities and long-term existence.
