INSIGHTS MANAGEMENT PLATFORM

Unify medical insights from every source into one AI-powered platform

Trusted by Medical Affairs teams at leading global pharma and biotech companies across 80+ countries.

THE CHALLENGE

Disconnected Data. Delayed Decisions

Today’s medical insights workflow is slowed down by fragmentation. When field insights, medical inquiries, and congress outputs are handled across separate systems and spreadsheets, data aggregation becomes a manual bottleneck—delaying critical strategic updates by weeks or months.

Fragmented Evidence

Valuable data gets lost across regional silos, individual inbox chains, and mismatched spreadsheets, leaving leadership blind to global trends.

Manual Bottlenecks

Medical Analytics teams waste valuable hours manually collating raw text into static PowerPoint reports, making it difficult to maintain an accurate, up-to-date view of the market.

The Actionability Gap

Without unified data, it takes weeks to translate raw field intelligence into updated scientific strategies, missing critical windows to optimally shape brand and clinical direction.

WHAT X-FLY DOES

One Source of Truth for Medical Affairs

X-Fly bridges the gap between field reality and corporate strategy, transforming chaotic, multi-channel data into structured, strategic intelligence.

Unify Global Insights

Automatically ingest raw text, voice notes, and data across advisory boards, Med Info, and field logs into a single, fully governed medical data lake.

Automate Synthesis

Replace manual reporting with AI-driven taxonomy mapping and sentiment analysis that instantly surfaces emerging trends and clinical gaps.

Empower Field Teams

Provide MSLs with a frictionless, field-first user experience designed for rapid data entry, ensuring high compliance without the operational headache.

Stay Compliant by Design

Operate with confidence with built-in controls for user permissions, data privacy, sensitive terms flagging, and insight review workflows aligned to pharma-grade compliance standards.

STRATEGIC ALIGNMENT

Connecting Corporate Strategy to Field Reality

Integrated

Bring all your data sources into a single, continuous stream of intelligence, breaking down the operational silos between your global and regional teams.

No more disconnect between what teams are hearing and what the organisation is trying to achieve.

Validated

Ensure every insight gathered is automatically evaluated against your core medical objectives, giving you a compliant, validated basis for your next decision.

Ensuring your strategy is continuously tested against real-world evidence.

Activated

Turn real-time intelligence into immediate action, allowing Medical Affairs to proactively shape scientific narratives and stay ahead of market shifts.

Because strategy only delivers value when it’s shaped by what’s actually happening.

Bringing it together

By linking insights to strategic priorities, validating them against real-world evidence and enabling action across teams, X-Fly ensures strategy is continuously informed, challenged and improved.

BUILT FOR COMPLEX TEAMS

Built for Complex, Global Medical Affairs Teams

Every aspect of X-Fly has been engineered around the realities of modern medical affairs operations. Here’s what makes X-Fly different.

Complete

X-Fly is a complete end-to-end platform that manages every step of the insights lifecycle: capture, ingest, tag, label, prioritize, escalate, analyze, report, share, communicate, and action. Modular design means you pick and choose exactly what you need.

Comprehensive

Single source of truth for all insights – everything from everywhere for everyone.
X-Fly consumes and standardizes data from all channels in one governed environment.

Connected

Dedicated functions, tools, and dashboards keep every stakeholder engaged. One integrated platform for everyone.

Intuitive

Fanatical focus on design and user experience. Clean, beautifully designed, easy-to-use. If Apple made an insights platform for Medical Affairs, this would be it.

FROM INTERACTION TO IMPACT

The X-Fly Workflow

01

Capture & Ingest

Pull insights from interactions, Med Info, advisory boards, congress notes, social channels, and literature into X-Fly.

02

Standardize & Enrich

Apply taxonomies, AI-assisted tagging, quality controls, and validation workflows to structure insights.

03

Analyze & Visualize

Surface themes, trends, sentiment, KIQs, and gaps through interactive dashboards and AI analytics.

04

Action & Demonstrate Value

Link insights to actions, track follow-up, measure impact on strategy, education, and patient outcomes.

VALUE FOR EVERY TEAM

X-Fly Value for Every Team

Medical Affairs Leaders

✓Consistent global insights framework across regions and indications
✓Clear line of sight from insights to strategy to medical plans
✓Real-time dashboards showing insights volume, themes, and action status
✓Proof of Medical Affairs’ strategic contribution

MSLs & Field Teams

✓Simple, intuitive capture tools designed for the field
✓Quick AI-powered tagging and triage
✓Feedback loops showing insights impact
✓Mobile-friendly capture capabilities

Insights & Analytics Teams

✓Unified data layer with standardized taxonomies
✓Powerful analytics tools and AI capabilities
✓Export and integration with existing BI tools
✓Custom dashboards and automated reporting

Compliance & Data Privacy

✓Configurable roles and permissions aligned to regulations
✓Automated sensitive term flagging and review workflows
✓Audit trails for full traceability
✓Regional customization for GDPR, HIPAA, and privacy standards

WHERE X-FLY MAKES A DIFFERENCE

Where X-Fly Makes a Difference

Global Field Insights Standardization

Align MSLs and field medical teams across multiple regions and indications on how insights are captured, tagged, and escalated. One global standard with regional flexibility.

Advisory Board & Med Info Integration

Bring advisory board feedback, Med Info inquiries, and HCP conversations into one analytics environment. Triangulate insights across multiple touchpoints.

Congress Insights Capture & Reporting

Capture congress conversations and presentations. Detect emerging themes and KIQs in real-time. Auto-generate congress summary reports within 48 hours.

AI-Assisted Narrative & Reporting

Generate leadership-ready summaries, trend reports, and impact narratives automatically. Spend less time in PowerPoint, more time driving strategy.

400,000+

Insights Analyzed & Reported On

4500+

Teams Using X-Fly

80+

Countries Supported

“X-fly has completely transformed our entire medical excellence program from the ground up. From training on the right way to collect insights, analyzing trends from recent conversations, reporting it up the chain to senior management, and actioning relevant ones - I can't recommend it more.”

VP of Medical Affairs, Top 10 Pharma

WHY X-FLY IS BUILT TO LAST

Backed by VML - Part of WPP

X-Fly is backed by VML – part of WPP, the world’s largest and most awarded communications and technology company.

Global Creative & Tech Network

30,000+ employees across 100+ countries, with deep expertise in healthcare, pharma, and medical affairs.

10,000+ Technologists Worldwide

30 countries leveraging data and technology to transform business operations and drive innovation in healthcare.

Full-Service Healthcare Network

Proven expertise in medical affairs, commercial, market access, and patient programs.

Experience the most comprehensive, complete, and innovative Insights Management Platform there is.

Book your demo now and see for yourself exactly why.

VML is a WPP company (LSE: WPP; NYSE: WPP) — so you can be confident in our capabilities and long-term existence.

Click here to find out more about VML Enterprise Solutions