Insights Management Platform

Unify medical insights from every source into one AI-powered platform that helps your teams see the full story, act faster, and demonstrate strategic impact.

 

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  • Trusted by Medical Affairs teams at leading global pharma and biotech companies across 80+ countries.

Why Medical Affairs Needs Better Insights Management

Medical Affairs teams operate in a fragmented landscape. Insights come from everywhere—field interactions, congresses, Med Info, advisory boards, publications—but they’re scattered across systems, email chains, and spreadsheets.

 

Fragmented Insights

Ingest insights from field interactions, congresses, advisory boards, Med Info, publications, and social channels into one governed data lake. One source of truth for everyone.

 

Slow Insights-to-Action

Manual collation and PowerPoint reporting slow down decisions and dilute the impact Medical Affairs can have on strategy and execution.

 
 

Hard to Demonstrate Value

Proving Medical Affairs’ strategic value to cross-functional stakeholders is difficult without standardized, real-time analytics and impact dashboards.

✨ X-Fly turns this fragmented landscape into a single, connected, and explainable source of truth for medical insights.

What X-Fly Does

X-Fly is an end-to-end insights platform that captures, standardizes, analyzes, and activates insights from every stakeholder and channel. Designed from the ground-up specifically for pharma and medical affairs, with compliance, scalability, and strategic impact at its core.

 

Unify Insights

Ingest insights from field interactions, congresses, advisory boards, Med Info, publications, and social channels into one governed data lake. One source of truth for everyone.

 

Activate Across Functions

Share targeted dashboards and narratives with Medical Affairs, Commercial, Market Access, and Safety to align on priorities and drive action.

 

Understand Faster with AI

Embedded AI auto-tags insights, analyzes sentiment and trends, detects KIQs, triangulates data, and generates AI-assisted summaries and reports that reveal patterns.

 

Stay Compliant by Design

Operate with confidence with built-in controls for user permissions, data privacy, sensitive terms flagging, and insight review workflows aligned to pharma-grade compliance standards.

 

✨ X-Fly turns this fragmented landscape into a single, connected, and explainable source of truth for medical insights.

Built for Complex, Global Medical Affairs Teams

Every aspect of X-Fly has been engineered around the realities of modern medical affairs operations. Here’s what makes X-Fly different.

Complete

X-Fly is a complete end-to-end platform that manages every step of the insights lifecycle: capture, ingest, tag, label, prioritize, escalate, analyze, report, share, communicate, and action. Modular design means you pick and choose exactly what you need.

 

Comprehensive

Single source of truth for all insights—everything from everywhere for everyone. X-Fly consumes and standardizes data from field interactions, congresses, medical information, advisory boards, social channels, and more, all in one governed environment.

 

Connected

Dedicated functions, tools, and dashboards keep every stakeholder engaged. Whether you’re capturing, translating, escalating, or actioning insights, you use the same X-Fly platform as everyone else—one integrated whole.

 

Intuitive

Fanatical focus on design and user experience. Clean, beautifully designed, easy-to-use. If Apple made an insights platform for Medical Affairs, this would be it. Adoption happens naturally because teams actually want to use it.

 

From Interaction to Impact:
The X-Fly Workflow

⓵ Capture & Ingest

Pull insights from interactions, Med Info, advisory boards, congress notes, social channels, and literature into X-Fly.

 

② Standardize & Enrich

Apply taxonomies, AI-assisted tagging, quality controls, and validation workflows to structure insights.

 
 

③ Analyze & Visualize

Surface themes, trends, sentiment, KIQs, and gaps through interactive dashboards and AI analytics.

④ Action & Demonstrate Value

Link insights to actions, track follow-up, measure impact on strategy, education, and patient outcomes.

 

X-Fly

Value for Every Team

X-Fly supports every group involved in capturing, curating, and acting on insights.

For Medical Affairs Leaders

✓ Consistent global insights framework across regions and indications
✓  Clear line of sight from insights to strategy to medical plans
✓  Real-time dashboards showing insights volume, themes, and action status
✓  Proof of Medical Affairs’ strategic contribution

For MSLs & Field Teams

✓ Simple, intuitive capture tools designed for the field
✓ Quick AI-powered tagging and triage
✓ Feedback loops showing insights impact
✓ Mobile-friendly capture capabilities

For Insights & Analytics Teams

✓ Unified data layer with standardized taxonomies
✓ Powerful analytics tools and AI capabilities
✓ Export and integration with existing BI tools
✓ Custom dashboards and automated reporting

For Compliance & Data Privacy

✓ Configurable roles and permissions aligned to regulations
✓ Automated sensitive term flagging and review workflows
✓ Audit trails for full traceability
✓ Regional customization for GDPR, HIPAA, and privacy standards

 

Where X-Fly Makes a Difference

X-Fly is used by global pharma and biotech teams to standardize medical insights across markets, optimize congress strategies, and accelerate evidence planning.

 

🌍 Global Field Insights Standardization

Align MSLs and field medical teams across multiple regions and indications on how insights are captured, tagged, and escalated. One global standard with regional flexibility.

 
 

👥 Advisory Board & Med Info Integration

Bring advisory board feedback, Med Info inquiries, and HCP conversations into one analytics environment. Triangulate insights across multiple touchpoints.

 
 

🎯 Congress Insights Capture & Reporting

Capture congress conversations and presentations. Detect emerging themes and KIQs in real-time. Auto-generate congress summary reports within 48 hours.

 
 

📄 AI-Assisted Narrative & Reporting

Generate leadership-ready summaries, trend reports, and impact narratives automatically. Spend less time in PowerPoint, more time driving strategy.

 
📊 Insights Analyzed & Reported On
350000 +
👥 Teams Using X-Fly
3500 +
🌎 Countries Supported
0 +
“X-fly has completely transformed our entire medical excellence program from the ground up. From training on the right way to collect insights, analyzing trends from recent conversations, reporting it up the chain to senior management, and actioning relevant ones - I can't recommend it more.”

VP of Medical Affairs, Top 10 Pharma

X-Fly

Why X-Fly Is Built to Last

X-Fly is backed by VML—part of WPP, the world’s largest and most awarded communications and technology company.

 

🌐 Global Creative & Tech Network

30,000+ employees across 100+ countries, with deep expertise in healthcare, pharma, and medical affairs.

 

💻 10,000+ Technologists Worldwide

30 countries leveraging data and technology to transform business operations and drive innovation in healthcare.

🏥 Full-Service Healthcare Network

Proven expertise in medical affairs, commercial, market access, and patient programs.

 
 

VML is a WPP company (LSE: WPP; NYSE: WPP) — so you can be confident in our capabilities and long-term existence.

Experience the most comprehensive, complete, and innovative Insights Management Platform there is.

Book your demo now and see for yourself exactly why.

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