Insights Management

X-Fly is the world’s most comprehensive and innovative Insights Management Platform designed specifically for Pharma. 

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Complete

X-Fly is a complete end-to-end platform that does everything across the entire insights process – capture, ingest, tag, label, prioritize, escalate, analyze, report, share, communicate, action. But X-Fly is also completely modular – simply pick & choose the elements that would most benefit your insights process and build an X-Fly that’s perfect for you.

Comprehensive

X-Fly can act as your single source of truth for all insights – everything from everywhere for everyone. X-Fly can consume and help you analyze data from all stakeholders & channels – field interactions, congress conversations, medical information, advisory boards, social channels, publications, and more.

Connected

With dedicated functions, tools, and dashboards,
X-Fly keeps all the stakeholders involved in your insights process connected, engaged, and tightly coupled. Whether you are involved in capturing, translating, escalating, or actioning insights, you’ll use the same X-Fly platform as everyone else and be part of one integrated whole.

Intuitive

With a fanatical focus on design and user experience, X-Fly is clean, beautifully designed, and easy-to-use. If Apple were to make a customer Insights Management Platform, this would be it!

Intelligent

Like butter spread evenly on toast, AI is integrated seamlessly throughout all of X-Fly. Auto-tagging, real-time KIQs, sentiment analysis, trend extraction, insight triangulation, AI-led report generation, agentic/conversational data interrogation, and much more. AI can help you unearth the story your insights are trying to tell you.

Configurable

X-Fly is eminently configurable to your specific needs. global, regions, countries, managers, teams, workflows, permissions, indications, languages – every parameter you can think of, X-Fly can manage it with ease. Which means you have all the control you need to create an X-Fly experience exactly the way you want it.

Actionable

What’s the point of capturing amazing insights if they cannot be actioned appropriately? X-Fly has several features and functions to support the ‘action’ workflow – from linking insights with potential actions to tracking the implementation of those actions, X-Fly allows you to manage the entire action workflow with ease and transparency.

Scalable

Start small with one team, demonstrate value, and then grow to cover multiple teams, therapy indications, areas, countries, and sources – that’s the typical X-Fly customer journey. X-Fly is rapidly scalable in any direction you wish.

Strategic

X-Fly can support every strategic step of your insights framework. Establishing insight objectives, communicating these to your team, asking HCPs the right questions, bringing in data from all channels, analyzing it all as a whole, and implementing the resulting actions – X-Fly manages every step while helping you create a consistent standard.

Compliant

With a “zero-risk” objective at its core, X-Fly is designed to support every possible regulatory, data privacy, and compliance requirement in every situation. X-Fly has controls, workflows, and capabilities across multiple parameters – user permissions, functional firewalls, data privacy, sensitive words, insight review, and much more.

Accessible

X-Fly analytics and reporting modules can be accessed by anyone in your organization (with appropriate firewall and data view restrictions) regardless of whether they capture insights themselves. So that your entire organization can get the most out of the insights that you bring in.

Compatible

X-Fly plays well with your entire tech ecosystem. Pain-free upstream, midstream, and downstream integration across your entire insights, reporting, and CRM tech stack means X-Fly is simple to bring into your ecosystem. This also ensure that ‘insights’ are a seamless part of your overall workflow.

Cross-functional

X-fly has been designed from the ground-up as a platform to support the varied needs of different functions within an organization. Therefore, X-Fly enables you to successfully integrate, analyze, and share cross-functional insights in a fully compliant manner to drive forwards your strategy and execution.

Supported

A technological solution on its own is of limited utility. Equally important are the people experienced in supporting you through the entire process - configuration, customization, onboarding, support desk, user engagement, internal communication, training, and much more.

Focused

Every platform out there offers some form of insight management capability. But given the value and importance of insights in telling you what your customers think and shaping your strategy, surely your insights deserve more than just a ‘few extra fields in the CRM’? Everything around X-Fly has been built for just one purpose only – insights.

Transformational

“X-fly has completely transformed our entire medical excellence program from the ground up. From training on the right way to collect insights, analyzing trends from recent conversations, reporting it up the chain to senior management, and actioning relevant ones - I can't recommend it more.”

VP of Medical Affairs, Top 10 Pharma

Proven

Trusted and utilized daily by Pharma professionals worldwide. To date, X-Fly has helped capture, analyze, and report on over 400,000 insights (and that’s just the free text ones), by over 4,500 teams in over 80 countries, across multiple languages.

Who Are We?

The world’s largest, most awarded creative agency with 30,000 employees​

10,000 technologists in 30 countries, leveraging data and technology to transform business operations​

A full-service healthcare communications network building connected brands​

So you can be fully confident in our capabilities and our long-term existence!

VML is a WPP company (LSE: WPP; NYSE: WPP)

Experience the most comprehensive, complete, and innovative Insights Management Platform there is.

Book your demo now and see for yourself exactly why.

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