Cookie Policy
Cookie Policy
Last updated: 7 May 2024
This Cookie Policy explains how VMLY&R KOL Insights and Digital Solutions (“we”, “us” or “our”) uses cookies on our website. By using our website, you consent to the use of cookies as described in this policy.
What are cookies?
We may use information obtained from cookies or similar technology. Cookies are text files containing small amounts of information which we download onto your computer or device when you visit our website. Therefore, when we refer to “you” in this section we mean your computer. We can then identify these cookies during your subsequent visits to our website, enabling us to remember your preferences. This will allow us to obtain information, as explained later in this policy, to make our website work more efficiently for you.
Cookies come in many forms. We have set out below the main types and categories of cookies that are used. This section refers to all types and categories of cookies and not just those that we use on our website.
A) First and third-party cookies – whether a cookie is first-party or third-party refers to the domain placing the cookie. First-party cookies are those set by a website that is being visited by the user, the website displayed in the URL window e.g. www.wpp.com. Third-Party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website this would be a third-party cookie.
B) Persistent cookies – these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.
C) Session cookie – these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.
What do we use cookies for?
Cookies fall into one or more of the categories set out below. This website uses cookies that fall into all the categories. We use data from targeting cookies placed on your computer by third parties when you have visited other websites.
1. Strictly necessary cookies – these cookies enable services that you have specifically asked for.
These cookies are essential in enabling you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies certain services that you have asked for cannot be provided. e.g. the ASP.NET cookie.
2. Performance cookies – these cookies collect information on the pages visited.
These cookies collect information about how users use a website, for instance which pages users go to most often, and if they get error messages from web pages. These cookies don’t collect information that can identify a visitor. All the information that these cookies collect is aggregated and therefore anonymous. They are only used to improve how the website works.
3. Functionality cookies – these cookies remember choices you make to improve your experience.
These cookies allow the website to remember the choices that you make and provide enhanced, more personal features. For example the AddThis cookie that is used in WPP’s corporate reports. The AddThis cookie provides ‘share this page’ functionality, where a user can email a link from a report to their friends. They may also be used to help provide services that you have asked for such as watching a video or commenting on a blog. The information that these cookies collect may be anonymised and they cannot track your browsing activity to other websites.
4. Targeting cookies or advertising cookies – these cookies collect information about your browsing habits in order to make advertising relevant to you and your interests.
These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisation such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
Cookies that we collect when you browse our website
| Cookie | Purpose | Cookie Name | Description |
|---|---|---|---|
| Google Analytics | Performance First Party (Persistent) | _gid _ga _gat_gtag_UA | These cookies allow us to count page visits and traffic sources so we can measure and improve the performance of our site. Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. Click here to learn how to reject or delete the Google cookies. |
| Google Tag Manager | Performance First Party (Persistent) | _gid _ga _gat_gtag_UA | These cookies help us to easily add and manage tools that collect information about how visitors interact with our website. It allows us to to enhance our website’s performance and gather valuable information to improve our business and how our website works. All information in these cookies is aggregated and anonymous. Click here to learn how to reject or delete the Google cookies |
How to control cookies
If you want to delete any cookies that may already be on your computer or device, please refer to the instructions for your file management software to locate the file or directory that stores cookies. If you want to stop cookies being stored on your computer in future, please refer to your browser manufacturer’s instructions by clicking “Help” in your browser menu. Further information on cookies is available at www.allaboutcookies.org. By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our website.
Consent to use cookies
When you visit our website for the first time you will be presented with a cookie banner that will prompt you to provide your consent to use cookies. By clicking “Accept/Consent” or by continuing to use our website, you consent to the use of all cookies described in this policy.
Changes to our Cookie Policy
We may update this cookie policy to reflect changes in our business practice or for other legal, compliance or regulatory reasons. We will outline any material changes in this Cookie Policy and revise the date outlined at the beginning of this policy accordingly. We encourage you to check this page regularly to stay informed about our use of cookies.
Contact us
If you would like to contact us in regard to this Cookie Policy, please contact us at dataprivacy.ki-ds@vml.com
