Unlocking Cross-Functional Insights
with X-Fly

Successfully integrate, prioritise, and share cross-functional insights in a fully compliant manner to drive forwards your strategy and execution.

The Power of Cross-Functional Insights

Collecting and analysing field insights is pretty much the norm today. The next critical step for truly maximising the value of all your insights is “cross-functional insights”.
Aggregating insights from all functions and stakeholders, across all interactions and channels, and then analysing and reporting on those insights in a way that enables each function to extract maximum benefit – that’s true strategic value.
At the very least, this involves Medical and Commercial. But when you also start to look at all the different stakeholders the true potential of cross-functional insights to create a unified, actionable view becomes apparent.
Medical Affairs, Commercial, R&D, HEOR, Sci Comms, Med Info, Patient Advocacy, Market Access, Clinical Trials → Insights

X-Fly

A complete end-to-end platform that does everything across your entire cross-functional insights process.
  • Capture & ingest insights from all functions
  • Tag & label insights using multiple taxonomies
  • Analyse & report on insights using quant, qual, & AI
  • Prioritize & escalate insights across teams
  • Share & communicate cross-function
  • Assign & manage actions from key insights

Cross-Functional Truth

X-Fly can act as your single source of truth for all your insights across all functions.
X-Fly can consume data from all stakeholders & channels – field interactions, congress conversations, medical information, advisory boards, social channels, publications, and more – from every function.
It can then help you identify and triangulate the ‘insights’ within those data points and find the story that your insights are trying to tell you.
X-Fly analytics and reporting can be accessed by all the functions in your organization (with appropriate firewall and data view restrictions) to help your entire organization get the most out of the insights that you bring in.

Something For Everyone

The power of cross-functional insights lies in allowing every function and team to gain benefit. But the “gain” is also dependent on function-specific analysis.
For example, your Med Info team may want to answer questions specific to their world, and then reference other non-Med Info insights to support their thinking. Field Medicine, with different strategic priorities, may want to find all insights from any source to validate their future strategy.

X-Fly

Overcoming Technical Nuances

With significant experience in the field, we know the challenges you may face in ensuring a live, curated, cross-functional content lake that’s ready for AI-led analysis and insight extraction.
And more importantly, we know exactly how to help and solve these challenges to ensure that you can maximize the value of insights for every function.

Implementing A Cross-Functional Process

Successfully implementing an effective cross-functional insight aggregation process involves more than just a technology platform – we totally get that!

But what’s unique about X-Fly is that it has everything you need to support and drive your implementation of an effective cross-functional insights process.
  • Capture and assimilate insights from different functions
  • Analyse insights together to connect the dots and find hidden stories
  • Built-in, robust firewalls and permission rules to control visibility at all levels
  • Communicate and share key findings across functions, in line with compliance rules
  • Start small, with one cross-functional project, and then scale up rapidly as needed
And because all that we do is built on a foundation of compliance and data privacy, you can be confident that your cross-functional insights process is fully compliant from day one.

Implementing A Cross-Functional Process

Successfully implementing an effective cross-functional insight aggregation process involves more than just a technology platform – we totally get that!
But what’s unique about X-Fly is that it has everything you need to support and drive your implementation of an effective cross-functional insights process.
  • Capture and assimilate insights from different functions
  • Analyse insights together to connect the dots and find hidden stories
  • Built-in, robust firewalls and permission rules to control visibility at all levels
  • Communicate and share key findings across functions, in line with compliance rules
  • Start small, with one cross-functional project, and then scale up rapidly as needed
And because all that we do is built on a foundation of compliance and data privacy, you can be confident that your cross-functional insights process is fully compliant from day one.

A New Approach To Analysis

Integrating cross-functional insights requires a new approach to analysis.
One key reason is that unlike the discrete, compact insights that field medicine brings in, a 60 page advisory board transcript is not going to contain 60 pages of insights! So the first step of analysis is to extract the “insights” from such data, and only then can one start the analysis of a true insights pool.
Another key consideration is that different functions will have their own focus and areas of interest, even if it’s across the same subject. So forcing everyone to look at things the “same way” will yield a result that’s too beige and generic with not enough granularity.
The AI in X-Fly helps you do exactly this.

Compliance Is Key

Navigating compliance, legal, and ethical issues while maximizing the value that cross functional insights can bring to your organisation is key to success.
With a “zero-risk” objective at its core, X-Fly is designed to support every possible regulatory, data privacy, and compliance requirement in every country and situation.
X-Fly has controls, workflows, and capabilities across every parameter – user permissions, functional firewalls, data privacy, sensitive words, insight review, and much more.
Furthermore, X-Fly takes into account the different compliance requirements applicable to different types and sources of insights e.g. free-text insights captured from field interactions will have different compliance and data privacy requirements compared to insights captured from a global Ad Board.
X-Fly can handle all such situations, straight out-of-the-box.
  • Data privacy, compliance, and control workflows baked into the heart of X-Fly
  • Extensive permission controls to ensure the right people see the right level of content
  • Controlled user provisioning across teams to ensure compliance from the start
  • Flexible, configurable workflows to enable in-app sharing in a compliant manner

Why X-Fly Stands Apart

A complete solution

Manage everything you need to do with cross-functional insights

Effortless workflow

Capture, tag, label, analyze, prioritize, report, action – across every function

Centralize intelligence

A single platform for all the functions involved in insights

Voice of the Customer

Find the story and meaning hidden in your insights, cross-functionally

Ecosystem integrate

Seamlessly connect with your tech stack to bring insights together

Every source

Every function, every source, every channel, every type of content
Trusted and utilized daily by pharma professionals worldwide, X-Fly has helped capture, analyze, and report on over 400,000 insights (and that’s just the free text ones), by over 4,000 teams in over 80 countries, across multiple languages.