Med Info is a goldmine of insights.​

Insights about product experience, HCP needs, patient concerns, literature requests, institutional queries, caregiver feedback, and so much more. 

And our dedicated Med Info AI platform can help you mine that gold like never before.​

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Med Info Insights Are Unique

Medical Information Insights represent the most important, pertinent, and strategically relevant knowledge from across all your different Med Info queries and interactions.​

Insights not just from KOLs but also from grassroots stakeholders​

Unprompted, unsolicited data about experience, needs, and concerns​

Doctors, patients, pharmacists, caregivers, nurses, and more​

From people who are actually using (or planning to) your therapies

Extract Medical Info Insights With Speed​

“What are the key MI insights from last month?”​

Option 1

Read through all the MIRs, look at your performance and metrics dashboards, cross-reference a few things, and then start to write are report arranging things in some sort of sensible order. ​

Option 2

Activate an “Identify Insights” wizard on our MI-specific AI platform.​

Yes, it’s that powerful. ​

Because AI is not about the aggregation of data, it’s about the extraction of insights.

Enhance Your 'Signal Detection' Capabilities

What does this new world of AI-led, real time, signal detection fro Med Info look like?

  • Instantly get alerted to a Med Info request that your organization has never, ever encountered before
  • Automatically group your MIRs into clusters to discover emerging new clusters that are not easily visible to the human eye
  • An MIR that is so “off-world” that it doesn’t fit into any of your existing categorisation or classification taxonomies? Get notified instantly!
  • Something is trending up – not just in “volume” per se, but in proportion to what it should be based on past history
  • Identify data that is potentially important but so faint that you can’t quite see the full picture yet, but you become aware of it

An MI Dashboard That's Different, Better, Special​

Your current MI platform gives you a raft of useful metrics and breakdowns on activity, performance, response times, sources, key topics.

Now imagine a completely different type of reporting - one that was based on a well-trained, MI-specific AI engine that is reading, ingesting, assimilating every single request as soon as it comes in, and finding patterns and meaning in that data.

A dashboard about trends, connections, clusters, similarities, and more, with the ability to interrogate your data and extract insights of value.

Convert Your MI Data Into a Competitive Advantage

“The valuable contributions that MI can provide to other internal functions include sharing insights early in the drug/device development process, generating innovative scientific content, supporting external engagement initiatives such as Patient Support Programs, assisting at scientific conference booths, and providing scientific training to various teams within the organization.”

[Source: Medical Information's Strategic Transformation”; Raines K & Pang LM, MAPS White Paper]

Now picture this scenario (a real case):​

1
AI is tracking your MI data in real-time and alerts you to an early signal / potential trend on the “recycling potential” of your medical device
2
Use AI to analyse the data further: different query types coming in from multiple stakeholders (patients, HCP, pharmacists, practice managers) highlighting this topic
3
Key Med Info insight: Recycling is going to become a hot issue around your product
4
Communicate this Med Info insight (and the supporting evidence) to multiple teams: labelling, medical communications, publications, clinical
5
Changes implemented across the organisation
  • Better HCP comms on the recycling credentials of your product
  • Recycling benefits & guidance for patients, caregivers/parents, pharmacists
  • Initiate study/evaluation on the green credentials of your product
6

Our platform helps you find the insights that can help pretty much everyone in your organization on one way or another.​

Enhance The Value of Med Info​

Difficulty identifying and
sharing? ​

Share Med Info Insights rapidly, easily, and at scale ​

Reactive in your
dissemination? ​

Proactively communicate important Med Info insights at will ​

Sharing just functional performance metrics?​

Identify, extract,and share game-changing MI Insights in real-time​

Make Your MI Dataset a Strategic Asset

Continually demonstrating the value of the MI function to all stakeholders is an ongoing task/challenge/joy- depending on how you look at it!

Our platform can help you transform the way you communicate, share, and impact other functions with Med Info insights.

Medical
Information

Medical
Affairs Info

Other
Functions

Med Info insights can directly support the Med Info function, and guide you on the development of new content

Med Info insights can identify emerging knowledge gaps, product issues, educational opportunities - all of which can help guide MA on where they should focus

Med Info insights can help an organisation identify new clinical opportunities, research avenues, and even guide commercial teams

Who is VML?

The world’s largest, most awarded creative agency with 30,000 employees​

10,000 technologists in 30 countries, leveraging data and technology to transform business operations​

A full-service healthcare communications network building connected brands​

So yeah, you can be confident in our capabilities and our long-term existence!​

VML is a WPP company (LSE: WPP; NYSE: WPP)

Let's Get Started​

Extract the most important Med Info Insights, see the unseen, find the stories your Med Info data is trying to tell you, and transform the value that Med Info can bring to everyone else in your organization.

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